One trend that was noted in the previous article was that of ad rep firms buying up, or partnering with, makers of ad management software. This seemed at the time to be motivated less by the virtues of vertical integration than by a desire to take the software "out of circulation," and coerce Web publishers into outsourcing their ad management needs. It has turned out, however, that there is strong demand both for outsourced ad management and for software cheap domain names dedicated linux server solutions that can be run in-house by publishers. As we shall see, most of the top-end ad management outfits now offer both options. Before proceeding further, let me point out that the process of running banner advertising consists of three separate functions: 1. Selling ads and designing campaigns - The work that agents and rep firms do. This includes marketing the site to advertisers, making contracts for ad campaigns, assembling the creative (graphics) and collecting payment. 2. Running dedicated linux server dedicated linux server Campaigns - Using the ad management software to schedule which ads will run in which sections, at what times, etc. This also includes tracking ad inventory and monitoring traffic reports. 3. Serving Ads - Administering the ad management software itself. Since any combination of these functions may be handled by separate entities, three basic business scenarios are possible: 1. Ad Network - A company called an ad network handles everything. The Web publisher simply places a snippet free hosting and domain names at no cost dedicated linux server of code in each place where an ad is to appear, and waits for the checks to arrive. 2. In-house ad sales, outsourced serving - The publisher deals with ad agencies and/or advertisers directly, but the ad management software is run as a hosted application. 3. All in-house - The publisher deals with advertisers directly, and runs the ad management software on their own servers. For most small publishers, the ad network would seem to be the public access internet terminal business reviews dedicated linux server best option.